Billy Cheung's Journal

Explore what I've built, broken, and learnt

9 February 2026

Every budget tells a story - for those who care to listen

Budgets rarely speak loudly, but they always say something. The real story lives in the patterns behind the numbers.

# budgeting ## decision making ## business operations ## leadership insights #

12 January 2026

AI meets the web: Technical SEO strikes back

First we optimised websites for crawlers. Then for humans. Now, with AI reading the web, the code beneath the words matters again.

# ai ## search engine optimisation ## digital marketing ## web ## technical ## answer engine optimisation ## model context protocol #

29 December 2025

The real risk of AI isn't the machine - it's us

AI isn't a digital brain or a threat to humanity. It's a tool built on probability and patterns. The real risk lies not in what AI can do, but in how humans choose to use it.

# ai ## technology ## accountability ## ethics #

15 December 2025

Dependencies: the secret language shared by engineers and managers

Whether in systems or teams, the same challenge appears - how to manage dependencies, align efforts, and decide what can safely run in parallel.

# leadership ## engineering ## cross disciplinary ## asynchronous ## dependency ## operation #

1 December 2025

Numbers don't lie, but people sometimes do (to themselves)

I once saw a project go south while its project manager insisted it was "perfectly on track". It made me reflect on how easily projects lose control - not from the lack of effort, but from misplaced confidence.

# project management ## pmbok ## leadership ## pmo ## data driven #