Billy Cheung's Journal

Explore what I've built, broken, and learnt

23 February 2026

Modern tools, legacy thinking, expensive regrets

Many organisations implement "change" while carefully protecting everything that was meant to change. When processes refuse to bend, systems become expensive replicas of what already existed.

# leadership ## digital transformation ## change management ## process design ## organisational behaviour #

9 February 2026

Every budget tells a story - for those who care to listen

Budgets rarely speak loudly, but they always say something. The real story lives in the patterns behind the numbers.

# budgeting ## decision making ## business operations ## leadership insights #

12 January 2026

AI meets the web: Technical SEO strikes back

First we optimised websites for crawlers. Then for humans. Now, with AI reading the web, the code beneath the words matters again.

# ai ## search engine optimisation ## digital marketing ## web ## technical ## answer engine optimisation ## model context protocol #

29 December 2025

The real risk of AI isn't the machine - it's us

AI isn't a digital brain or a threat to humanity. It's a tool built on probability and patterns. The real risk lies not in what AI can do, but in how humans choose to use it.

# ai ## technology ## accountability ## ethics #

15 December 2025

Dependencies: the secret language shared by engineers and managers

Whether in systems or teams, the same challenge appears - how to manage dependencies, align efforts, and decide what can safely run in parallel.

# leadership ## engineering ## cross disciplinary ## asynchronous ## dependency ## operation #

1 December 2025

Numbers don't lie, but people sometimes do (to themselves)

I once saw a project go south while its project manager insisted it was "perfectly on track". It made me reflect on how easily projects lose control - not from the lack of effort, but from misplaced confidence.

# project management ## pmbok ## leadership ## pmo ## data driven #